Released on: July 8, 2008, 8:14 am

Press Release Author: Pugliese Public Relations

Industry: Marketing

Press Release Summary: South Florida PR Firm offers 'a la cart' services that make
public relations available to any size business



Press Release Body: BOYNTON BEACH, Florida-Pugliese Public Relations (PPR) has
announced the availability of its innovative approach to public relations, now
available on a national level. PPR's success serving small and mid-sized businesses
in South Florida, led to the national expansion of its program with "a la carte"
public relations services.
\"I noticed a real problem with traditional public relations firms,\" said Tina
Pugliese, Executive Coach for Pugliese Public Relations. \"When I worked at other
agencies, there were many small and mid-sized companies who desperately needed
public relations services, but couldn\'t afford the thousands of dollars most
agencies charge for services. That brought about the development of this niche.\"
Pugliese Public Relations offers a tiered approach to public relations, starting
with the basic writing and distribution of a news release for as little as $250.
While this level of public relations is not intended to generate prominent editorial
coverage for clients in their respective business and industry trades, it is a place
to start. PPR then allows clients to choose the level of coverage and service they
require, making it an affordable option to the traditional retainer-only service
firms.
Pugliese Public Relations begins the process with a complimentary telephone
consultation with clients. Clients are able to choose their own level of public
relations assistance, based on their needs and budget constraints. Beyond the basic
news release writing and distribution service, PPR also provides customized pitching
of news releases to individual writers on both local and national levels for their
clients. Clients can upgrade distribution levels to include a wire service of their
choice or have PPR manually research and pitch the news to specific media outlets.
\"Obviously, the most effective public relations campaigns are the ones we handle
long-term on a monthly retainer basis, where we are able to develop close
relationships with a client\'s target media,\" explained Ms. Pugliese. \"While this is
the ideal, it\'s not necessarily the reality for many of our clients. We don\'t want
to see businesses abandon the thought of using public relations simply because they
may not be able to justify a $3,000 a month retainer fee for a public relations
agency. We have options for starting out slow and stepping up public relations
activities as the company grows, or when a specific project merits more exposure.\"
Pugliese Public Relations specializes in public relations, marketing, media
coaching, special events, and crisis management on a local and national level.
The firm's creative approach gives clients invaluable insights allowing them to
more effectively reach their goals. For more information, visit their Website
at www.PugliesePR.com or call (561) 889-3575.



Web Site: http://www.pugliesepr.com

Contact Details: 6835 Camille Street
561-889-3575
slp_pr@mac.com